About Us

If you hear someone exclaim, “For F sake!” you might expect a frown, a smile—or just confusion. But, my friend, we’re flipping the script. I’m talking about “For Fish Sake”—not just a cheeky phrase, but the name of our dream, our brand, and soon, your favourite seafood destination.
The name “For Fish Sake Ltd” goes deeper than wordplay. Inspired by London’s powerful 2017-2018 “For Fish’s Sake” campaign—which united communities to protect and revive the Thames—we saw a call to bring that same freshness, energy, and care to Sheffield’s dinner tables. That campaign aimed to restore nature; our mission is to deliver the same spark of vitality and togetherness through truly remarkable seafood.
One shop, all oceans, all heart. Our journey begins right here at 49 Middlewood Road in Hillsborough, Sheffield—born from a love for the ocean’s bounty and a desire to make every meal something extraordinary. We’re more than just the freshest fish (though you’ll always find that here). Ours is a story of togetherness: discovering new flavours, supporting local businesses, and caring for the world we all call home.
Our name is a daily reminder of what’s possible when people unite around a great cause. If a river as mighty as the Thames can thrive again thanks to community spirit, then why not reimagine the way we bring food to our tables and support each other over great meals?
At For Fish Sake Ltd, you won’t just buy seafood—you’ll experience the best of the world’s oceans, served up with honesty, sustainability, and hometown pride. As a family-run business sparked by two friends’ vision, we personally select British classics, Asian & African delicacies, and unique European catches—all delivered fresh from the coast. Our range keeps growing, and yes, there’s something special coming for vegans too.
Hillsborough—and especially our location at 49 Middlewood Road—is not just our shop’s address; it reflects all our values: community, diversity, and progress. Your time matters, so after you leave your prep instructions, we’ll get your order ready while you explore what our lively neighbourhood has to offer—usually in just 10 to 15 minutes. Every visit makes our whole community stronger.
We aren’t fishermen—we don’t own any boats—but we promise to bring you the best the world’s waters have to offer, honestly sourced and served with a smile. Try our Fish Explorer Challenge: embark on a culinary journey, taste new species, learn bold preparations, and discover how vast the flavours of the sea can truly be.
So, my friend, come visit For Fish Sake Ltd at 49 Middlewood Road and join us. When a community comes together, good things always happen. One shop, all oceans, all heart—let’s make every meal extraordinary, together.